PORTFOLIO

PROJECTS - MJK DIGITAL CAMPAIGN

Description: Digital Marketing. Creative Direction. Media Campaign.

As she geared up for the release of her groundbreaking album “MJK”, Lebanese pop icon Haifa Wehbe embarked on a full digital marketing campaign to promote and market the album under the direction of Statement PR.

SPR developed an intricate marketing strategy and promotion plan based on Haifa’s roaring online presence to position and market the album release via social media outlets. Between the weekly teasers on Haifa’s social media and the collaboration with Dollhouse Productions in producing a vibrant visual feast which included the album’s official sleeve, billboard ads and official websites, MJK made digital marketing history as the first campaign of its kind in the Middle East/North Africa region music industry.  A trend we started that is now adopted by various record companies and regional artists.

For a more detailed rundown of our work at the MJK campaign, click the image below to view the full MJK campaign booklet.